The Zhujiang New Town business district is the youngest commercial area in Guangzhou, extending from Guangzhou’s busiest CBD financial center to the Liede area, attracting hundreds of thousands of white-collar workers. Located at the heart of the CBD, the Spring, Summer, Autumn, and Winter Plazas of GT Land have already seen a significant portion of their spaces occupied, and the much-anticipated K11 large shopping mall has also opened. This commercial area focuses on mid-to-high-end consumption, with competitive conditions in terms of dining, shopping, and environment. However, due to its location in an office area, consumption here is still dominated by dining. Public Guangzhou escorts spaces such as the Guangzhou Library, Guangzhou Opera House, Guangdong Museum, and Zhujiang Park have not generated strong consumer spending, with shopping malls relatively quiet at night. In the future, as more businesses are introduced to GT Land Plaza, it is expected to meet more consumer demands for upgraded experiences.
GT Land Plaza
Located in the core area of Guangzhou’s CBD, GT Land Plaza is divided into four sub-plazas: Spring, Summer, Autumn, and Winter, as well as the underground Food Street Flower City. It is the largest standalone shopping center in the Zhujiang New Town area of Guangzhou. Currently, the Autumn and Winter Plazas have more retail stores than the Spring and Summer Plazas, with many spaces still vacant. In the first half of 2017, GT Land Plaza hosted the Liber • China (Guangzhou) International Fashion Week, which featured three dynamic show venues, four major global original design exhibitions, with nearly 260 original design brands worldwide in attendance, attracting 50,000 visitors and ranking as the top fashion event in Guangzhou. Through collaboration with Liber Fashion, GT Land Plaza is now working with 14 domestic and international fashion brands, including M Missoni, VERSACE COLLECTION, POLLINI, and PLEIN SPORT, catering to the growing “fashion upgrade” demand among consumers. Here, the foot traffic in restaurants far exceeds that of other types of merchants, with popular eateries like Mr.Fish, Kai Fan, and Luk Siu Fung attracting plenty of customers. BLT supermarket, specializing in fresh farm ingredients, opened its first store in Guangzhou here, meeting the consumption needs of the surrounding middle and high-income population. GT Land Plaza is directly connected to Metro Lines 3 and 5, offering convenient transportation, but the crisscrossed streets and corridors inside can be confusing, making navigation tools helpful.
Sunny Shopping Mall
Sunny Shopping Mall is quite similar to Le Feng Plaza in Jiangnanxi, with nothing particularly distinctive, but the section along Ma Chang Road is a popular spot for many to rest and shop. In addition to brands like NEW LOOK, MANGO, MUJI, and ONLY, there are also pop-up sale areas, a Bossini outlet, and an international luxury outlet center where you might find good deals. In 2017, they held a UnionPay 38% off event, drawing large crowds on weekends. The seventh floor is primarily for dining, with queues during peak hours. The mall is very clean, with a tassel design at the entrance on the first floor and dreamy decorations in the atrium. Each floor has a rest area, making it quite user-friendly.
K11 Art Mall
K11 is a high-end art brand under the New World Group, with locations established in cities like Hong Kong, Beijing, and Shanghai. Guangzhou’s K11, adjacent to GT Land Plaza, stands out in the area with its golden facade, and the interior’s main color scheme echoes the golden exterior. The “banyan tree” aerial stage on L4 and L5 of the atrium reflects Guangzhou’s unique style. Like other malls such as TaiKoo Hui, GT Land Plaza, and IGC, K11’s most notable aspect upon opening was the introduction of new brands to the local market. Among the brands introduced, more than 20 were national first stores, and over 50 were first stores in Guangzhou (including national and South China), accounting for 48% of the total. These brands cover dining and fashion, providing Guangzhou with more diverse shopping options. Notable brands like Van Gogh SENSES (a Van Gogh-themed restaurant) and the Michelin three-star-related Mercato Piccolo have particularly excited food enthusiasts. The official promotion of a “Museum Retail” model is essentially a combination of commerce and art. Currently, K11 has three art spaces on L1, L3, and L4, which provide exhibition opportunities for local young artists at intervals. The “banyan tree” aerial stage on L4 and L5 hosts POP-UP Stores, art theaters, music events, and urban farms that may be showcased periodically. Although many media outlets heavily praise K11’s artistic atmosphere, based on its performance in other cities, the praise might be slightly exaggerated. At the opening of Guangzhou K11, artworks by artists like Yao Xiaofei and Chen Wei were displayed, which did show sincerity, and the future looks promising. K11 includes two underground and eight above-ground floors, each with a theme. From bottom to top, the floors are respectively: Culinary Feast, Urban Trends, Design Variations, Vibrant Styles, Fashion Wear, Space Art, Joyful Entertainment, Asian Delicacies, Scenic Treats, and Crafty Gourmet. The interior has high ceilings, with rare ultra-high storefronts up to 16 meters, but the corridors are narrow, making the atrium feel cramped. It is less comfortable compared to TaiKoo Hui. Moreover, the multiple floors and inconspicuous direct elevators make it somewhat inconvenient. Parents shopping with infants should pay attention to the floor guide, as not every floor has a nursing room.
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